Peter Herd Florist

Just another Floristry site

About Us

Peter, his team, and his family have over 200 years of combined local experience in floristry throughout Newcastle and the Hunter Valley, equipping the floral design team with the knowledge needed to assist you with all of your floral requirements.

From humble beginnings, Peter has been doing floristry since the tender age of 8 years old when he began to assist his mother in her own florist. From there he ventured overseas to learn the BenzFloral Technique. Taking inspiration from this course, Peter approached his work like a designer would, creating unique arrangements with quality workmanship.

Peter opened his own business in 1993 and carefully chose a highly experienced and dedicated team who now provide a quality service to more than 220 brides each year. He also opened his own floral design school, a school that has flourished over the last 25 years with Peter training many budding young florists and retraining ladies to re-enter the workplace. The classes led to the realisation that a local wholesaler was required, the role of which Peter quickly took on so as to provide the florists that he trained with the flowers that they required for their own business ventures. He continues to act as wholesaler for many florists today.

Peter prides himself and his business on keeping up to date with the most current designs and techniques used within the industry and regularly travels overseas in order to achieve this. His expertise has been recognized internationally, and Peter has been a guest lecturer in floral design, sharing his knowledge and passion for the floral arts. He states that his signature piece would be a posy that he made for the Princess Diana.

Peter & his staff have experience in all areas of the floral industry: growing, wholesaling, markets, retail, weddings, corporate, functions, home deliveries and teaching floral design. The entire team has an excellent reputation within the industry and regularly works with wedding stylists, venues, decorators, event and wedding planners, celebrants, and photographers in order to ensure the best possible result for our customers.

Everyone is important to us and we pride ourselves on delivering the best possible service to each and every customer.